7 bis Square Morisson, 59000 Lille
On the street connecting the Grand’Place to contemporary shops, the Best Western Premier Why Hotel stands out with its geometric silhouette and honeycomb-patterned glass windows. From the moment you arrive, the warm smile at the reception desk eases the stress of travel. The tranquil ambiance contrasts with the lively rhythm of the city, still perceptible through the glass roof.
The hotel is easily accessible: just three minutes by metro from Lille-Flandres station or a ten-minute walk from Lille-Europe station; the Rihour metro station is two blocks away. Two nearby public parking lots make arrival by car convenient, while a shuttle connects Lille-Lesquin airport to Euralille. The 24/7 reception desk is always ready to assist: early check-ins, late check-outs, or simple advice on the best route to the Palais des Beaux-Arts. Check-in is swift, leaving more time for exploration. A daily newspaper awaits near the sofas for those who like to catch up before heading to their room.
From the first steps in the common areas, a subtle scent of polished wood and freshly brewed coffee lingers under soft lighting. The lobby combines velvet armchairs with touches of brushed metal; nothing ostentatious, just the promise of lasting comfort. Color tones vary slightly on each floor, serving as a discreet signature that guides the eye without overwhelming it.
The 46 rooms come in three categories: Classic starting at 18 m², Deluxe up to 28 m², and Terrace Suite reaching 35 m². All feature solid wood floors, a Grand Queen or King bed with Epéda mattress, and a headboard with graphic patterns. Natural light flows generously through floor-to-ceiling windows; some offer views of the old town's jagged rooftops, while others overlook the gardens of Square Morisson. Adjustable air conditioning and effective soundproofing ensure the same tranquility during rush hour as at dawn.
Each room is equipped with a multi-format docking station, a 40-inch LED TV with Canal+ and beIN SPORTS channels, and fast Wi-Fi for work or entertainment. The minibar, restocked daily, the Nespresso machine, and the courtesy tray invite you to set up an impromptu workspace or enjoy a lazy morning in bed on a rainy day. A safe large enough for a laptop and documents secures personal belongings. Some rooms are designed for guests with reduced mobility, featuring wider doorways, walk-in showers, and support bars.
The bathrooms continue the theme of pragmatic comfort: spacious walk-in showers or bathtubs, anti-fog mirrors, and L’Occitane products infused with verbena or almond scents. Plush bathrobes invite guests to leisurely head down to the bar without rushing. Thick towels dry quickly thanks to heated towel racks.
Located on the sixth floor, the Terrace Suite offers thirty-four square meters of open-air space. An outdoor lounge area with ipe wood decking faces the belfry, perfect for a bright morning coffee or a discreet toast under the northern pink sky. Inside, a separate living area creates a private apartment atmosphere. The included late check-out extends the experience to the very last moment.
Room service is available 24/7, catering to light snacks in the afternoon or hot meals after a delayed train. The menu features grilled club sandwiches, salmon teriyaki, and artisanal desserts, delivered silently to your door. Pets are not allowed; the team always informs guests kindly at the time of booking to avoid any inconvenience.
On the ground floor, La Dinette serves seasonal cuisine highlighting Flemish producers. Lunch offers quick dishes for those between appointments, while dinner features a signature dish such as brill fillet or barley risotto with root vegetables. The concise menu changes with arrivals, ensuring freshness and variety. Children are offered suitable options without compromising the dining experience.
Nearby, the Why Resto & Bar reveals a retro seventies counter, mustard-colored banquettes, and a wall stocked with over fifty whiskies. The cocktail menu changes with each season; five temporary creations sit alongside well-executed classics. Occasional acoustic concerts extend the evening, while the champagne selection is perfect for an impromptu celebration. On warm days, the sheltered terrace allows guests to enjoy the urban buzz from a quiet spot.
The breakfast buffet includes homemade pastries, cheese from the Dendre farm, copper kettle-cooked jams, and creamy scrambled eggs. On Sundays, brunch expands the offerings to include smoked salmon, a warm quinoa salad, and chicory cheesecake. For early risers, an express tray can be served in-room as early as six o’clock.
In the basement, the 24/7 fitness room features treadmills, rowing machines, and modular dumbbells. Fresh towels and a filtered water fountain are readily available, while a wall screen plays an energetic playlist. After working out, guests can return to their room's shower without crossing public spaces.
Business travelers have access to a 35 m² meeting room bathed in natural daylight, equipped with an interactive screen, a digital flip chart, and wireless HDMI connectivity. Coffee breaks and mini pastries are placed on a light wood cabinet, blending seamlessly with the clean aesthetic. The immediate proximity to the Nouveau Siècle convention center eliminates the need for transportation.
The bilingual French-English staff is well-versed in everything from Roubaix’s La Piscine opening hours to the opera’s programming. A simple phone call from your room is enough to book tickets or a taxi. The same attention to detail is evident at departure: secure luggage storage and a lunch recommendation written on a small card.
It’s a two-minute walk to the metro station, seven minutes to the Grand’Place, and fifteen minutes to Lille-Flandres train station. The neighborhood boasts traditional bakeries, design shops, and independent bookstores; everything is easily explored on foot. In the evening, the cobbled streets come alive with soft lighting without becoming noisy.
From the hotel, head to the Palais des Beaux-Arts, one of France’s largest museums outside the capital; its Flemish painting collections and 17th-century relief maps deserve several hours. Crossing Rihour square leads to the Old Stock Exchange, a 17th-century architectural gem where booksellers set up in the afternoon. Notre-Dame-de-la-Treille Cathedral, a bold blend of neo-Gothic and modern design, is less than a fifteen-minute walk away.
For a green break, head to Vauban Garden; its ponds and miniature bridges provide a pleasant contrast after shopping. Contemporary art enthusiasts should make their way to the LaM in Villeneuve-d’Ascq, accessible by tram, where works by Dubuffet, Picasso, and a rare collection of outsider art are on display. For a more intimate setting, Charles de Gaulle’s birthplace reveals its furnished rooms and a discreet garden.
Lille’s cultural calendar is packed with ideas: the Séries Mania festival in spring, major temporary exhibitions at the Tripostal, and sound performances at Gare Saint-Sauveur. The Why Hotel is a convenient base for walking back after a show without waiting for the last metro. Finally, strolling through the streets of Old Lille to hunt for lace and vintage items pleasantly extends the experience before returning to the room’s tranquility.
You’re now ready to enjoy a hotel where simplicity meets essentials, and every detail enhances your stay.
General
Services
Dining
Pool and wellness area
Shared spaces
Miscellaneous
From 87 EUR per night